Makeup for men is currently growing as a million dollar industry around the world. Since it’s still a new concept for so many men, eager male experimenters are left clueless as to where to even start.
How can I match the right foundation with my skin tone? What’s the point of bronzer if I can just get a tan? Will guyliner make me look too feminine?
If your experiencing similar doubts, don’t be overwhelmed by kitschy product names across the market. The first step to conquering the makeup for men, is decoding the basics of what each product does and how to use it properly, so you can achieve the look you’re after.
Here’s the rundown of the essential Mens makeup products from Differio, every guy should own and how to use them. Just follow these simple tips and you’ll be on your way to makeup artistry stardom.
Guyliner (aka: eyeliner for men) is an instant eye enhancer for darkening and defining the rims of the eyelids. This is designed to make your eyes stand out and look wider for men that have sparse eyelashes. It’s available in several basic product types, including pencil, pen, gel, and liquid.
One of the most important steps in choosing the right eyeliner is deciding which effect you’re going for.
If you’re going for a natural makeup look, men should go easy on the guyliner or just skip this product all together. Pencil liners work best for smudging across the top and bottom lash lines, while pen, liquid and gels are ideal for a single, defining line only on the top eyelids.
While choosing the right eye makeup usually depends on personal preference, you should also consider your regular lifestyle habits. If you want something easy to use and more forgiving on mistakes (especially for late morning risers), pencil eyeliner is one of the more basic eyeliners great for men on the go. This is also one of the only eyeliner types that are appropriate for lining your waterline – the inner most part of the bottom lash line – making this super versatile for a variety of looks.
After you’ve chosen which effect you want, now you’re ready to add definition to your eyes. If you’re going for the smoky rock-and-roll look, choose dark-colored pencil eyeliner and line the bottom of the waterlines and lash lines. You can lightly line the top lash lines as well to make the effect more intense.
The key to getting the perfect Johnny Depp eyes is proper blending. You can smooth out harsh, solid lines by gently blending eyeliner into the skin using a makeup brush, q-tip, or fingertip. Just remember that there’s no such thing as over blending!
If you love Zayn Malik’s notoriously full eyelashes, this is the perfect mens makeup for you.
Manscara (aka: mascara for men) enhances and widens the eyes by making your eyelashes look fuller, longer, and more voluminous. This is also ideal for men that have very fine and thin eyelashes. Each mascara includes a silicone or fiber wand with slight variations in wand shape. Don’t get too caught up in finding the right wand shape or choosing between volumizing and lengthening mascara types. The difference is so subtle it’s really not noticeable with the naked eye.
We admit – the thought of sticking anything near your eye is scary and may take some time getting used to. Contact lens wearers may have an advantage because they’re already comfortably with maneuvering their fingers around their eyes.
For best results, you should use an eyelash curler before applying manscara. Honestly, these contraptions look much more intimidating than they actually are. Simply place your top lashes inside the clamp and bring the curler as close as you can to your eye, so you can grasp and curl all your lashes.
While mascara is available in a variety of colors from electric blue to onyx black, the general rule of thumb is to choose a color that matches your facial hair.
You can also try dye-free, clear manscara for those that are looking for the most natural and undetectable effect. Gently sweep mascara along the top and bottom eyelashes, and voila! If you’re still not satisfied with the effect, feel free to repeat this step until you achieve the look you want.
3. Concealer for Men
Men with blemishes or acne-prone skin are going to love concealer for men. This mens makeup product masks any facial imperfections, like redness and pimples. Concealer is available in liquid, stick, cream, and powder variations. There are two main concealer types, which are under eye concealer and blemish concealer.
It’s important not to confuse the purpose of concealer with foundation.
Concealer is usually smaller than foundation because it’s not for slathering all over the face. It’s for covering only small areas of the face, like the way you would use an eraser on a pencil. If you’re hiding bags and dark circles, choose a concealer specifically formulated for the under-eye area. These formulas are usually ophthalmologist-tested and safer for contact lens wearers.
Likewise, blemish concealers are for hiding any spots you don’t want anyone noticing. When choosing a concealer color, opt for one that most closely matches with your skin tone. You can wear blemish concealer alone or paired with foundation for the most flawless finish.
Foundation is like a “second skin” for your face that leaves a smooth and flawless finish. It’s like the backbone of mens makeup for creating an all-over smooth and fresh face. The two most popular product types are liquid and powder formulas. This product is ideal for men that want to hide discoloration, redness, hyper-pigmentation, or simply want immaculate skin.
The goal of foundation is to make it look like you’re not wearing any foundation at all, as paradoxical as that may sound. Hence, the trickiest part about foundation is choosing a color that matches with your skin tone.
The Makeup For Men tip for finding the right color is matching the product with the color of your neck, not your face.
This is actually one of the most obvious giveaways that you’re wearing face makeup. If you’re purchasing foundation online, you can print and cut out color swatches to compare it with your skin.
For best results, you should apply foundation with a makeup brush or sponge. You can get away with using your fingers for liquid-based formulas. However, it’s impossible to apply powder without a proper foundation applicator. This is also for hygienic purposes because even “clean” fingers contain oils and bacteria that can cause pimples or irritation. If you hate wearing heavy makeup, you can try lighter options, like tinted moisturizers that still offer the benefits of perfecting skin.
Bronzer isn’t just makeup for making your face look tanner. This is great for highlighting and contouring the face to add definition with the additional benefits of a sun-kissed glow. Bronzer is available as a liquid or pressed powder, and usually includes a hint of shimmer. This is ideal for men that are on the paler end of the skin spectrum or want an alternative for blush.
The key to getting bronzer right is by applying it on the proper angles of your face.
One of the biggest makeup for men crazes is face contouring because it creates the illusion of sharper cheekbones and chiseled jawlines. While contouring sounds like it should be left in the hands of a makeup artist, it’s actually not that difficult to achieve.
You can apply bronzer after using concealer or foundation. When choosing a color, it’s important to find a bronzer that’s about two shades darker than your natural skin color. You’ll want to find the right balance, so it looks subtly noticeable, like there’s a very light shadow on your face.
For a contoured look, gently sweep along the angles of your face where the sun would normally hit, including the cheekbones, jawline, sides of the nose, and top of the forehead. It’s highly recommended to use a medium makeup brush or sponge for an even and natural finish. Always remember that it’s easier to make mens makeup darker than lighter, so add color gradually until you’re satisfied with the results.